Foreign products lose luster as patriotic post generation becomes parents. SHANGHAI -- China's market for baby diapers is undergoing a major shift as young parents leave behind Japanese and other foreign premium brands they previously favored and embrace high-performing yet affordable products from domestic companies. These Chinese diaper makers are preparing for international expansion, likely setting the stage for fierce battles with Japanese rivals in other parts of Asia. Arrow Artboard Created with Sketch. Artboard Created with Sketch. Consumer China's baby diaper brands gain budget-conscious fans at home Foreign products lose luster as patriotic post generation becomes parents. Copy Copied. Read Next. Companies Japan's Kao stops making diapers in China as parents pick local brands. Economy China cuts key loan prime rate again as property woes deepen. Economy China's growth model under strain, but stimulus faces high hurdles. China debt crunch China home price survey shows wider fall amid Country Garden woes. Consumer Gashapon capsule toy shop in Manila has fans flocking. Sponsored Content.
It had to persuade many of them that they needed diapers at all. The disposable diaper — a throwaway commodity in the West — just wasn't part of the cultural norm in the Chinese nursery. Babies wore cloth diapers, or in many cases, no diaper at all. Today, after years of exhaustive research and plenty of missteps, Pampers is the No. The diaper market in China is booming. To get a sense, just look at the way it cracked — and to a large degree created — the market for disposable diapers in China. Chinese split-pants, or kaidangku. It took us awhile to figure out that softness was just as important to moms in a developing market. Those products also failed, Brown says.
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- Pampers sponsors healthcare-outreach programs such as a rural immunization program in China and mobile medical-care vans in Pakistan and Morocco.
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